Twelve Tomorrows
Brand identity and promotional systems for MIT's science fiction anthology.
Client: MIT Press, MIT Technology Review
Services: Naming, brand development, logo and publication design, photography, advertisements, and microsite
Team: Emily Dunkle, Molly Frey, Nick Vokey, Jordan Awan
Metal-melting viruses. Vegetable-based heart transplants. Neurotic refrigerators. Sometimes hilarious, often frightening, and always provocative, each edition of Twelve Tomorrows offers a dozen compelling visions of the near future as imagined by today’s most accomplished and most promising fiction writers.
From the name to the retro logo design to the warm uncoated paper stock, all aesthetic and production choices for this collection of short stories were carefully made to evoke vintage science fiction paperbacks.
Contributors to the series include Neal Stephenson, Gene Wolfe, William Gibson, Nancy Fulda, and Lauren Beukes. Each book features a color portfolio section celebrating the artwork of legendary illustrators such as Richard Powers, John Schoenherr, and Virgil Finlay.
The page grid is a deliberate misapplication of the ‘golden canon,’ a compositional method pioneered during the fifteenth century in order to enforce harmonious relationships between the elements on the page.
Each edition features a carefully curated portfolio celebrating the work of science fiction’s legendary illustrators.
A coordinating microsite and print advertising campaign support the project.
Press play for scrolling experience
